Product Lifecycle Management

Product Lifecycle Management | Continental

Continental AG is one of the world's five largest automotive suppliers. Its development centers and production facilities are located worldwide exactly where customers need them.  

Many of Continental's business units occupy excellent competitive positions. The Tire division, for example, is the European market leader for passenger car tires, winter tires and industrial tires, and ranks fourth worldwide. From bicycle tires to tires for agricultural machinery, Continental Tire has a wide variety of products on offer.

This means that the division can point not only to a diverse and extensive product portfolio, but also to enormous complex product creation and development process. In this case study you will learn how Continental modernized its Product Lifecycle Management with cplace.

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